FAQs

What is PRO PAC?

PRO PAC is a range superpremium dried dog food (comparable to Hill's Science Diet, Eukanuba, Nutro, etc) and sold through the specialty petfood trade (including vets) in more than 75 countries worldwide. It is manufactured in the US by Midwestern Petfoods, Indiana. Through meticulous product research and offering the finest possible foods at prices well below other brands, it has developed into one of the world's most respected names.

All the ingredients are sourced from the US (with the exception of lamb sourced from Australia and New Zealand). Midwestern is one of the few companies never to have been caught with product recalls using inferior (e.g. Asian) ingredients.

Join the millions of dog owners worldwide (and thousands of vets and pet professionals) who are delighted with PRO PAC!

Why are their prices so much lower than other brands?

Often a lower price is associated with lower quality but this is definitely not the case with PRO PAC. In fact the opposite is true! Virtually all of the other major brands are owned by large multi-national companies with large marketing budgets which are reflected in their higher prices. Being a smaller, private company, Midwestern Petfoods has much lower marketing costs and has chosen to focus instead on higher quality ingredients and lower retail prices. Both your pet and your wallet will notice the difference!

What is 'superpremium' petfood?

The brands sold only by your vet or pet store are referred to as superpremium as the classification is based on ingredients, digestibility and the energy levels that a food provides. There is no international standard, however, or any regulations governing the use of the term, so purchasers are not guaranteed of any particular quality, and standards vary widely. PRO PAC is regarded as amongst the finest 'superpremiums' on the market.

What is 'chicken meal' and is it better than 'real' chicken?

Before processing, chicken in its 'real' state contains about 60% water, Chicken meal, however, is dehydrated chicken meat, or muscle tissue, which only contains about 8-10% water. On ingredient lists, pet food manufacturers are required to list the heaviset ingredient first and the lightest ingredient last. This is done before the ingredients have been cooked or processed. Once the pet food has been processed and heated, however, musch of the water (which is heavy) is removed and chicken is no longer the heaviest or even the first ingredient that the pet eats. Consequently, if an analysis of the finished product were conducted you would often find that chicken is not the first ingredient, despite what is printed on the bag. PRO PAC formulas contain chicken meal. Because chicken meal is already dehydrated, it remains the first ingredient in PRO PAC, even after the food has been processed.

My pet is fussy. How do I know he/she will like PRO PAC?

Whilst every pet is different, PRO PAC is enjoyed as the food of choice by millions of cats and dogs worldwide. Athough we cannot guarantee every single animal will love it, we have many, many testimonials from pet owners thrilled to tell us that their hitherto 'fussy' pet thrives on Pro Pac, being healthier and happier than ever before. With 15 formulas for dogs and 4 for cats there is something to suit all. With the quality of nutrition PRO PAC offers, the lower price and the 100% money-back guarantee, you owe it to your pet to give PRO PAC a try!

Why has PRO PAC not been available in NZ until now?

We really don't know! With the reputation and sales growth of PRO PAC worldwide (30% per year for the last decade)it is a mystery why PRO PAC has not been available here before.

I normally buy what's on special at the supermarket, because the brands sold by the vets and pet shops are a lot more expensive. What do you say to that?

The opposite is actually true! - you will spend less feeding your dog PRO PAC than supermarket products. This is because the high digestibility and complete lack of 'fillers' means you need to feed your pet a lot less food (you will notice it's poo will be a lot less too). Many PRO PAC formulas cost only slightly more than some supermarket brands so your feeding costs may be reduced by half! You will of course also notice the condition and mood of your pet improve dramatically feeding it PRO PAC.