All-Natural Food For Dogs - Because Your Pet Deserves to Live Naturally

YES we are still operating through Covid 19 Lockdown because supermarkets do not sell your dog food. Therefore we are an Essential Service as you can only buy your dog food for your much loved pet from PetFood Direct.

Your pet deserves a healthy diet, one that nature intended. It is the only way for your pet to live a long and healthy life.

At Petfood Direct we offer you two ranges of natural food, with formulas for dogs of all ages and types. And because we are the importers and sell direct to you (with free delivery to your door*) you pay less. It's a formula which has earned us thousands of enthusiastic customers and healthy, happy pets nationwide.

Pro Pac Ultimates

For 30 years, Pro Pac Superpremium has been a market leader in the highest quality of petfood. Through meticulous research the manufacturers have taken natural pet nutrition to another level.

Pro Pac Ultimates combines protein-rich natural meats (chicken, lamb and fish) with an array of natural fats, fruits and vegetables to provide the ultimate nutrition for dogs.

  • No wheat, corn, soy or dairy products
  • Gluten Free
  • No artificial preservatives, flavourings or colourings
  • No by-products
  • No beef or beef products
  • Non GMO
  • Grain-Free formulas also available

PRO PAC Ultimates Puppy formula

To select the Pro Pac Ultimate food for your dog, click the logo below.

Earthborn Holistic Grain-Free

Earthborn Holistic is a unique range of foods, specifically designed to mimic a dog's wild, ancestral diet. High in protein and fat, with no artificial ingredients or grains, Earthborn Holistic is regarded by many as the finest food for dogs available today.

To select the Earthborn Holistic food for your dog, click the logo below.

Feed with Confidence: The Safest Foods on the Market

"It has taken me 20 years as veterinary doctor to realize that 90% of health problems in dogs are due to their food" (Dr Michael W. Fox)

In an industry plagued with food recalls, sickness and death-related food contaminations and "dubious" ingredients and ingredient sources, Pro Pac and Earthborn Holistic stand alone amongst the major petfood companies:

You can feed your precious pet with confidence because of the unique care given to every bag:

  • EVERY batch of Pro Pac and Earthborn Holistic is independently laboratory tested no fewer than five times to ensure there are no contaminants present.
  • Only trusted local producers are used to supply the ingredients for the food. Most of these producers have been supplying for many years.
  • All food is made in the company's own facilities - no outsourcing or producing under contract.

The company behind Pro Pac and Earthborn Holistic remains family owned since 1926 and are passionate about their pets and yours.

A unique company with unique products which Petfood Direct is proud to offer exclusively in New Zealand.

Delivered to Your Door - Pay Less And With FREE Delivery

Pro Pac Ultimates and Earthborn Holistic are ONLY available direct from Petfood Direct, the exclusive importers. These foods are not available from pet shops, vets or supermarkets. And because you buy direct from the importers you pay less than normal retail.

PLUS - we offer FREE delivery nationwide for orders over $55 (small charge for rural deliveries).


Ross Hall

"As a breeder for more than 20 years, I am very happy with Pro Pac. All of my puppies are raised on it and the results I am getting prove to me it is one of the best dog foods on the market".
Ross Hall, Jura Kennels, Timaru

"I'm really pleased with this product. I get a lot of enquiries (via my dog training business) on what I feel is best for feeding their dog. I can only tell them what I feed and why."

- Rachel Butler, of TakeThe Lead Dog Training, Auckland

Customer Comments

Hi there, they loved it! I am now giving them the biscuits for their daytime feeds and only using wet food in the morning as they are still so young (7weeks today). I am thrilled with the price. I've heard about your cat line as well and am spreading the word.
Thanks for the samples, very welcome!
thanks again,

Jo, Stanmore Bay

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