All-Natural Food For Dogs - Because Your Pet Deserves to Live Naturally

Your pet deserves a healthy diet, one that nature intended. It is the only way for your pet to live a long and healthy life.

At Petfood Direct we offer you two ranges of natural food, with formulas for dogs of all ages and types. And because we are the importers and sell direct to you (with free delivery to your door*) you pay less. It's a formula which has earned us thousands of enthusiastic customers and healthy, happy pets nationwide.

Pro Pac Ultimates

For 30 years, Pro Pac Superpremium has been a market leader in the highest quality of petfood. Through meticulous research they have now taken natural pet nutrition to another level: Pro Pac Ultimates.

Pro Pac Ultimates combines protein-rich natural meats (chicken, lamb and fish) with an array of natural fats, fruits and vegetables to provide the ultimate nutrition for dogs.

  • No wheat, corn, soy or dairy products
  • Gluten Free
  • No artificial preservatives, flavourings or colourings
  • No by-products
  • No beef or beef products
  • Non GMO
  • Grain-Free formulas also available

PRO PAC Ultimates Puppy formula

To select the Pro Pac Ultimate food for your dog, click the logo below.

Earthborn Holistic Grain-Free

Earthborn Holistic is a unique range of foods, specifically designed to mimic a dog's wild, ancestral diet. High in protein and fat, with no artificial ingredients or grains, Earthborn Holistic is regarded by many as the finest food for dogs available today.

To select the Earthborn Holistic food for your dog, click the logo below.

Feed with Confidence: The Safest Foods on the Market

"It has taken me 20 years as veterinary doctor to realize that 90% of health problems in dogs are due to their food" (Dr Michael W. Fox)

In an industry plagued with food recalls, sickness and death-related food contaminations and "dubious" ingredients and ingredient sources, Pro Pac and Earthborn Holistic stand alone amongst the major petfood companies:

The ONLY major petfood company never to have had a product recall in its history (30+ years).

You can feed your precious pet with confidence because of the unique care given to every bag:

  • EVERY batch of Pro Pac and Earthborn Holistic is independently laboratory tested no fewer than five times to ensure there are no contaminants present.
  • Only trusted local producers are used to supply the ingredients for the food. Most of these producers have been supplying for many years.
  • All food is made in the company's own facilities - no outsourcing or producing under contract.

The company behind Pro Pac and Earthborn Holistic remains family owned and passionate about their pets.

A unique company and unique products which Petfood Direct is proud to offer exclusively in New Zealand.

Delivered to Your Door - Pay Less AND With FREE Delivery

Pro Pac Ultimates and Earthborn Holistic are ONLY available direct from Petfood Direct, the exclusive importers. These foods are not available from pet shops, vets or supermarkets. And because you buy direct from the importers you pay less than normal retail.

PLUS - we offer FREE delivery nationwide for orders over $55 (small charge for rural deliveries).

Ross Hall

"As a breeder for more than 20 years, I am very happy with Pro Pac. All of my puppies are raised on it and the results I am getting prove to me it is one of the best dog foods on the market".
Ross Hall, Jura Kennels, Timaru

"I'm really pleased with this product. I get a lot of enquiries (via my dog training business) on what I feel is best for feeding their dog. I can only tell them what I feed and why."

- Rachel Butler, of Take the Lead Dog Training, Auckland

Here’s How To Order:

To purchase Pro Pac Ultimates and Earthborn Holistic, click the Buy Now button. Then enter the quantity and click "add to cart" by the selected formula. When you are ready to pay for your order proceed to checkout and follow the instructions.

Order Now

We accept payment by credit card or bank deposit. To pay by bank deposit select that option when you complete your order. You will be emailed the bank account details. The order will be dispatched as soon as payment is received in our account.

To order by telephone call us Toll Free on 0800 DOG FOOD (0800 364 366)

How to buy

Enter the quantity and click "add to cart". When you are ready to pay for your order proceed to checkout. Payment is made by credit card on a secure server alternatively you may pay by "bank deposit" or by phone on 0800 DOG FOOD (364 366).

For privacy, returns and security policies please read our policies page.

For trade enquiries or bulk orders please contact us.