Earthborn Holistic Grain-Free

Earthborn Holistic is the most advanced grain free alternative nutrition for dogs available. The highest quality holistic ingredients have been combined to provide the ultimate nourishment for your pet. Earthborn Holistic uses only the finest proteins, fats, fruits and vegetables, along with a complex blend of vitamins and minerals to support energy, immunity, health and wellness. There are no grains used and every ingredient has a unique purpose and is carefully balanced to provide maximum benefit and nutrition.

Produced by Midwestern Petfoods, the makers of Pro Pac, Earthborn Holistic is taking the petfood industry by storm as setting a new standard in natural animal health and nutrition. Earthborn Holistic gained the prestigious Top Pick award for two years in a row (2011 and 2012) by leading US petfood authority, the Whole Dog Journal.

These formulas are suitable for dogs of all ages and life stages.

Click on the formula name below for more information.

  • Earthborn Holistic Grain-Free : Primitive Natural Grain Free Dog & Puppy 12kg
    Primitive Natural Grain Free Dog & Puppy 12kg$141.90

    Is there a better dog food on the market today? Awarded the highest rating (5 stars) by the world's leading independent dogfood assessor, (who also stated "Enthusiastically recommended"), Earthborn Holistic is specially formulated to mimic your dog's natural diet. With an incredible array of totally natural ingredients and high in protein and fat, this provides the ultimate in natural nutrition for dogs and puppies at all life stages. If you want the very best in health and nutrition for your dog, Grain-free Earthborn Holistic Primitive Natural is the natural choice.

    The ultimate natural food for all breeds of dogs and puppies.


How to buy

Enter the quantity and click "add to cart". When you are ready to pay for your order proceed to checkout. Payment is made by credit card on a secure server alternatively you may pay by "bank deposit" or by phone on 0800 DOG FOOD (364 366).

For privacy, returns and security policies please read our policies page.

For trade enquiries or bulk orders please contact us.

Feed with Confidence: The Safest Foods on the Market

"It has taken me 20 years as veterinary doctor to realize that 90% of health problems in dogs are due to their food" (Dr Michael W. Fox)

In an industry plagued with food recalls, sickness and death-related food contaminations and "dubious" ingredients and ingredient sources, Pro Pac and Earthborn Holistic stand alone amongst the major petfood companies:

You can feed your precious pet with confidence because of the unique care given to every bag:

  • EVERY batch of Pro Pac and Earthborn Holistic is independently laboratory tested no fewer than five times to ensure there are no contaminants present.
  • Only trusted local producers are used to supply the ingredients for the food. Most of these producers have been supplying for many years.
  • All food is made in the company's own facilities - no outsourcing or producing under contract.

Our manufacturers of Pro Pac and Earthborn Holistic has remained family owned since 1926 and are passionate about their pets and yours.

A unique company and unique products which Petfood Direct is proud to offer exclusively in New Zealand...

Delivered to Your Door

Pro Pac Ultimates and Earthborn Holistic are ONLY available direct from Petfood Direct, the exclusive importers. These foods are not available from pet shops, vets or supermarkets. As you're buying direct from us you'll pay less than normal retail.

Ross Hall

"As a breeder for more than 20 years, I am very happy with Pro Pac. All of my puppies are raised on it and the results I am getting prove to me it is one of the best dog foods on the market".
Ross Hall, Jura Kennels, Timaru

"I'm really pleased with this product. I get a lot of enquiries (via my dog training business) on what I feel is best for feeding their dog. I can only tell them what I feed and why."

- Rachel Butler, of TakeThe Lead Dog Training, Auckland