Earthborn Holistic Grain-Free Primitive Natural

Earthborn Holistic Primitive Natural dog food is a special formula that’s ideal as an advanced high-protein, grain-free and gluten-free diet. Formulated with wholesome, nourishing ingredients from:

Chicken Meal & Whitefish Meal >40%
Chicken meal & whitefish meal are power packed high-quality protein sources.

Fruits, Plants & Vegetables >9%
Carefully chosen nutritious array of fruit, plants and vegetables, essential for your much-loved pet health, growth and maintenance.

With the value from all the healthy and nutritious ingredients, this formula provides a complete nutrition & balanced diet. And is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for all life stages.

Maintain Muscles - L-carnitine helps burn fat to maintain lean muscle mass and sustain energy.
Taurine - Enriched with taurine for heart health.
Grain-free - A great option for the 10% of dogs who are allergic to grains or suffer gluten intolerance. If after research and still unsure, please consult your vet.
Balanced (8.25:1 ratio) Omega-6 and Omega-3 fatty acids - Play a vital role in establishing the lipid barrier of the skin, supporting your dog's healthy skin and shiny coat.

No Artificial Colours, as the colour of the biscuits varies naturally.
No Artificial Flavours, just the ingredients true native tastes.
No Artificial Preservatives, as the formula is preserved with mixed tocopherols which are natural sources of Vitamin E.

Made with high-quality ingredients and processing technologies, Primitive Natural is 100% guaranteed for taste and provides excellent digestibility and nutrient absorption.

Out of Stock
Composition: Analytical Constituents

Chicken Meal
Chicken Fat (preserved with mixed tocopherols)
Whitefish Meal
Blueberry Fibre
Cranberry Fibre

Kilocalories 3,800/kg

Nutritional Additives
Vitamin A
Vitamin D3
Vitamin C
Vitamin E (a-tocopherol)
Copper (copper sulfate)
Omega-6 Fatty Acids
Omega-3 Fatty Acids
Docosahexaenoic Acid (DHA)


>12,000 IU/kg
>750 IU/kg
>100 mg/kg
>250 IU/kg
>16 mg/kg
>50 mg/kg
>10 mg/kg


We suggest you use the chart as a guide and then adjust as necessary to maintain proper weight. If unsure, consult your veterinarian. When switching to Earthborn Holistic®, introduce gradually over a 5 to 10 day period. The recommended feeding portion may vary according to age, breed and temperament. Have fresh water available at all times. No need to supplement.

Feeding Guide:

Grams of Earthborn Holistic® to Feed Your Dog Each Day.
Divide proportionally for each extra daily meal.
Weight 1 – 5 kg 5 – 10 kg 10 – 15 kg 15 – 20 kg 20 – 25 kg 25 – 35 kg 35 – 45 kg 45 – 55 kg 55 – 65 kg 65 – 80 kg
Grams per day 20 – 70g 70 – 115g 115 – 150g 150 – 175g 175 – 205g 205 – 260g 260 – 300g 300 – 350g 350 – 390g 390 – 450g




How to buy

Enter the quantity and click "add to cart". When you are ready to pay for your order proceed to checkout. Payment is made by credit card on a secure server alternatively you may pay by "bank deposit" or by phone on 0800 DOG FOOD (364 366).

For privacy, returns and security policies please read our policies page.

For trade enquiries or bulk orders please contact us.

Feed with Confidence: The Safest Foods on the Market

"It has taken me 20 years as veterinary doctor to realize that 90% of health problems in dogs are due to their food" (Dr Michael W. Fox)

In an industry plagued with food recalls, sickness and death-related food contaminations and "dubious" ingredients and ingredient sources, Pro Pac and Earthborn Holistic stand alone amongst the major petfood companies:

You can feed your precious pet with confidence because of the unique care given to every bag:

  • EVERY batch of Pro Pac and Earthborn Holistic is independently laboratory tested no fewer than five times to ensure there are no contaminants present.
  • Only trusted local producers are used to supply the ingredients for the food. Most of these producers have been supplying for many years.
  • All food is made in the company's own facilities - no outsourcing or producing under contract.

Our manufacturers of Pro Pac and Earthborn Holistic has remained family owned since 1926 and are passionate about their pets and yours.

A unique company and unique products which Petfood Direct is proud to offer exclusively in New Zealand...

Delivered to Your Door

Pro Pac Ultimates and Earthborn Holistic are ONLY available direct from Petfood Direct, the exclusive importers. These foods are not available from pet shops, vets or supermarkets. As you're buying direct from us you'll pay less than normal retail.

Ross Hall

"As a breeder for more than 20 years, I am very happy with Pro Pac. All of my puppies are raised on it and the results I am getting prove to me it is one of the best dog foods on the market".
Ross Hall, Jura Kennels, Timaru

"I'm really pleased with this product. I get a lot of enquiries (via my dog training business) on what I feel is best for feeding their dog. I can only tell them what I feed and why."

- Rachel Butler, of TakeThe Lead Dog Training, Auckland


Customer Comments

Hi there, they loved it! I am now giving them the biscuits for their daytime feeds and only using wet food in the morning as they are still so young (7weeks today). I am thrilled with the price. I've heard about your cat line as well and am spreading the word.
Thanks for the samples, very welcome!
thanks again,

Jo, Stanmore Bay

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