Pet Food

Updated Thursday 3 March 2022
NO DOG FOOD IN STOCK
As delivery costs more than the value of the following items; dog treats, poop bags and leash, they are not available to purchase.
To enable us to contact you when we have restocked PLEASE select the blue bold underlined title of your dogs preferred food and down the buy area tick the box Email me when in stock. Thank you in advance for your understanding and continued support.

USA Supply Chain Crisis
From:     "Kevin Ryan"
Date:       Mar 1, 2022 12:05:21 PM
ATTN All Distributors,
We would like to provide a series of updates in regards to our reality as a manufacturer in the current times in the United States. Please keep in mind the following information:

  • Product demand is at an all-time high. Empty store shelves and increased prices from suppliers are a constant, not just in the pet food industry, but for the food industry as a whole.
  • Extreme trucking crisis affects both domestic and international distribution for pet food products, which leads to overstocked warehouses and delayed shipments. Our Chickasha, Oklahoma facility is nearing completion of a new 50,000 sq. ft. warehouse, but until then we are still working within our own limitations.
  • There are frequent and lengthy delays created by the carriers that are out of our control. This creates many last-minute changes to sail and arrival dates. We do our best to move shipments as efficiently as possible.
  • Temper expectations on an improved supply chain. We are hoping that with the end of covid-related restrictions we can see improvements along the supply chain, but until then we expect these trucking and shipping carrier delays to continue.

Thank you for your understanding and continued support.
Best Regards
Kevin Ryan ⁄ International Sales Manager
Midwestern Pet Foods
Global Supply Chain Crisis Could Last Another Two Years, Warn Experts 18.12.21
History Of The Metal Box That's Wrecking The Supply Chain 14.12.21
USA PORTS UPDATE 24.11.21- 6 Months Minimum To Get Back To Normal. Though It Could Be Up To 18 Months Plus.  USA Covid 19 related shortage of shipping containers, port workers, truck drivers including; land and rail freight logistics and shipping docking logistics.

  • Puppy Dog Food 4

    • PRO PAC Ultimates Puppy Chicken & Brown Rice Formula $123.90

      PRO PAC® Ultimates Puppy Chicken & Brown Rice Formula dog food meets AAFCO nutritional standards for Complete and Balanced Dog Food . Formulated to meet the nutritional levels established by AAFCO   Dog Food Nutrient Profiles for Gestation, Lactation and Growth.
      Meaning PRO PAC® Ultimates Puppy Chicken & Brown Rice Formula caters nutritionally for Pregnant (last trimester and Feeding Mothers  (during period of feeding puppies) including Puppies Growth stages .

         PRO PAC Ultimates Puppy Chicken & Brown Rice Formula has chicken as the first ingredient in its composition which is an excellent source of protein that your puppy/dog needs to stay healthy. 
         Rice is the 2nd 3rd and 5th ingredients. Grain’s deliver important carbohydrates for instant and adequate energy supply for your much-loved pet. With brown, white and rice bran in the ingredients your loving pet can reap nutrition those rice naturally provide. Some being:
        Iron - Helps make red blood cells that is essential to supply oxygen to your pups/dog body.
        B Vitamins – Provide and maintain energy and aids their immune system to ward off and fight infections.
        Dietary Fibre – Helps your puppy/dog absorb vital nutrients which they can’t do naturally.
        Selenium – Vital for its antioxidant function and crucial for correct functioning of their; immune system, thyroid metabolism, DNA (genetic information) synthesis (plain language - copying) and reproduction. Precise DNA copying is paramount to prevent damaging cells and avoid bad mutations which may cause health problems and diseases. Hence accurate DNA synthesis is vital for all mammal’s growth, reproduction and health.
        Antioxidants - play a major role in maintaining a strong immune system and counter the effects of damaging free radicals in the body. Free radicals are a natural by-product of metabolism that attack and take vital electrons from cell membranes, proteins, and DNA.
         Cooked rice is easily digested which is good for sensitive tummies, helps to absorb liquid in the GI/digestive tracts and has a binding effect that help make stools firmer.
         All rice are gluten free, even though they are a grain.

         PRO PAC Ultimates Puppy Chicken & Brown Rice Formula is formulated with simple, nourishing ingredients from: Chicken flesh (>30%) Whole grain rice (13%) Whitefish (>6%)  
      Fruits & vegetables (>8%)
         No Artificial Colours as the colour of kibbles varies naturally from the ingredients.
         No Artificial Flavours, just the ingredients true native tastes.
         No Artificial Preservatives as chicken fat is preserved with mixed tocopherols.
      ♥♥♥♥♥No: By-products, Corn, Wheat, Soy or Dairy.

      PRO PAC® Ultimates Puppy Chicken & Brown Rice Formula dog food IS a fresh approach to superpremium nutrition.

  • Adult Dog Food 5

    • PRO PAC Ultimates Adult Chicken (All Breed) $114.90

      Pro Pac Ultimates Chicken is formulated to be ideal for all breeds and sizes of dogs, providing a hearty, meat-based food with all the necessary nutrients. With chicken meat (one of the most natural meat sources for dogs) as the main ingredient (>20%), it is also combined with the benefits of whole grain rice (15%), and mixed fruits and vegetables (>12%). No artificial colours, flavours or preservatives. No by-products, corn, wheat, gluten or soy.

    • PRO PAC Ultimates - Large Breed Adult - Chicken & Brown Rice $114.90

      PRO PAC Ultimates Large Breed Adult uses a special blend of real chicken (>20%), whole grain rice (18%) and specially selected fruits and vegetables (>12%). PRO PAC Ultimates – Large Breed Adult provides complete nutrition & a balanced diet including glucosamine & chondroitin sulfate for large & giant breed dogs.. No artificial colours, flavours or preservatives. No by-products, corn, wheat, soy or gluten.

    • PRO PAC Ultimates – Lamb & Brown Rice $129.90

      PRO PAC® Ultimates™ – Lamb & Brown Rice Formula is a fresh approach to superpremium nutrition. Formulated with simple, nourishing ingredients from:

      Lamb (>20%)
      Whole Grain Rice (16%)   
      Fruits, Plants & Vegetables (>12%)

      With the value of the ingredients and essential natural nutritional additives (vitamins, minerals, fatty and amino acids), this formula provides a complete nutrition & a balanced diet for your loved furry canine. Formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Dog Food Nutrient Profiles for all life stages.

      No Artificial Colours as the colour of biscuits varies naturally.
      No Artificial Flavours, just the ingredients true native tastes.
      No Artifical Preservatives as the presevatives come from natural sources within the foods. Especially from mixed tocopherols which is a natural source of vitamin E.

      As quoted by PetMD ;
      “Lamb may be a better option for dogs who suffer from food sensitivities or food allergies caused by other protein sources such as beef or chicken. Check with your veterinarian to see if switching your dog to a lamb-based diet is the right choice."

    • Earthborn Holistic Grain-Free Primitive Natural $141.90

      Earthborn Holistic Primitive Natural dog food is a special formula that’s ideal as an advanced high-protein, grain-free and gluten-free diet. Formulated with wholesome, nourishing ingredients from:

      Chicken Meal & Whitefish Meal >40%
      Chicken meal & whitefish meal are power packed high-quality protein sources.

      Fruits, Plants & Vegetables >9%
      Carefully chosen nutritious array of fruit, plants and vegetables, essential for your much-loved pet health, growth and maintenance.

      With the value from all the healthy and nutritious ingredients, this formula provides a complete nutrition & balanced diet. And is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for all life stages.

      Maintain Muscles - L-carnitine helps burn fat to maintain lean muscle mass and sustain energy.
      Taurine - Enriched with taurine for heart health.
      Grain-free - A great option for the 10% of dogs who are allergic to grains or suffer gluten intolerance. If after research and still unsure, please consult your vet.
      Balanced (8.25:1 ratio) Omega-6 and Omega-3 fatty acids - Play a vital role in establishing the lipid barrier of the skin, supporting your dog's healthy skin and shiny coat.

      No Artificial Colours, as the colour of the biscuits varies naturally.
      No Artificial Flavours, just the ingredients true native tastes.
      No Artificial Preservatives, as the formula is preserved with mixed tocopherols which are natural sources of Vitamin E.

      Made with high-quality ingredients and processing technologies, Primitive Natural is 100% guaranteed for taste and provides excellent digestibility and nutrient absorption.

  • Senior Dog Food 2

    • PRO PAC Ultimates - Mature - Chicken & Brown Rice $123.90

      Senior dogs have very specific nutritional requirements if they are to stay healthy, disease and pain free. In fact, poor nutrition is the single greatest cause of health problems in all dogs. PRO PAC Ultimates Mature (Senior) Chicken has been specially designed through extensive research to provide the ultimate care for older mature dogs. With real chicken meat (no by-products) (>20%), whole grain rice which aids digestion(16%), and a tasty assortment of fruits and vegetables (>12%). PRO PAC Ultimates – Mature with Glucosamine & Chondroitin Sulphate provides complete nutrition & a balanced diet to help maintain healthy weight & activity levels. No artificial colours, flavours or preservatives. No by-products, corn, wheat, soy or gluten.

      Sorry Out Of Stock

      Best alternative Pro Pac Ultimates Large Breed Chicken & Brown Rice Formula - Not for dogs allergic to Chicken Protein Source

  • Pro Pac Ultimates 5

  • Pro Pac Ultimates Grain-Free 1

    • PRO PAC Ultimates - Bayside Select Whitefish & Potato (Grain Free) $129.90

      PRO PAC Ultimates Bayside Select has whitefish, a great protein food source for dogs, as the first ingredient in its composition and delivers a taste which many dogs love.

      Designed as a fresh approach to Grain-free Superpremium Nutrition it is made with simple, nourishing ingredients from:

      Sustainably Caught Whitefish (>20%)                     Potatoes (20%)
      Fruits & Vegetables (>12%)

      Whitefish is easily digestible cooked and Bayside Select may be beneficial in mitigating food allergies or food intolerances.

      Bayside Select is a great natural source of omega-3 fatty acids that are important for a healthy coat and skin. Omega-3 fatty acids also provide a natural anti-inflammatory element to your much-loved pet's diet. Anti-inflammatories can be helpful for dogs with joint problems, such as arthritis and those suffering from inflamed bowel conditions.
      Reference: Petmd.com Re Allergies & Omega-3    https://www.petmd.com/dog/nutrition/evr_dg_can-dogs-eat-fish

      Being grain-free, Bayside Select may be a good option for the 10% of dogs who are allergic to grains or suffer gluten intolerance. Please note, most dog allergies are related to a specific protein source. If in doubt, please consult your vet.
      Reference: Earthborn Holistic Grain-Free https://www.earthbornholisticpetfood.com/product/intl/intl-dog-food/primitive-natural-2/

      PRO PAC Ultimates Bayside Select provides a complete nutrition and a balanced diet and is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages.

  • Earthborn Holistic Grain-Free 1

  • Dog Treats

  • Smart Dog Pick Up Bags

  • Pet Gifts

    • Gift Voucher $100.00 - $200.00 Out of Stock

      Surprise someone with a Petfood Direct Gift Voucher. This can be used to purchase any of our foods or other products. Purchase the vouchers and nominate the recipient when you check out. An email notification is then sent to the recipient telling them they have received a voucher from you. You may also include a personal message.

      2 items

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  • Brochures & Vouchers

How to buy

Enter the quantity and click "add to cart". When you are ready to pay for your order proceed to checkout. Payment is made by credit card on a secure server alternatively you may pay by "bank deposit" or by phone on 0800 DOG FOOD (364 366).

For privacy, returns and security policies please read our policies page.

For trade enquiries or bulk orders please contact us.


Feed with Confidence: The Safest Foods on the Market

"It has taken me 20 years as veterinary doctor to realize that 90% of health problems in dogs are due to their food" (Dr Michael W. Fox)

In an industry plagued with food recalls, sickness and death-related food contaminations and "dubious" ingredients and ingredient sources, Pro Pac and Earthborn Holistic stand alone amongst the major petfood companies:

You can feed your precious pet with confidence because of the unique care given to every bag:

  • EVERY batch of Pro Pac and Earthborn Holistic is independently laboratory tested no fewer than five times to ensure there are no contaminants present.
  • Only trusted local producers are used to supply the ingredients for the food. Most of these producers have been supplying for many years.
  • All food is made in the company's own facilities - no outsourcing or producing under contract.

Our manufacturers of Pro Pac and Earthborn Holistic has remained family owned since 1926 and are passionate about their pets and yours.

A unique company and unique products which Petfood Direct is proud to offer exclusively in New Zealand...

Delivered to Your Door

Pro Pac Ultimates and Earthborn Holistic are ONLY available direct from Petfood Direct, the exclusive importers. These foods are not available from pet shops, vets or supermarkets. As you're buying direct from us you'll pay less than normal retail.

Ross Hall

"As a breeder for more than 20 years, I am very happy with Pro Pac. All of my puppies are raised on it and the results I am getting prove to me it is one of the best dog foods on the market".
Ross Hall, Jura Kennels, Timaru

"I'm really pleased with this product. I get a lot of enquiries (via my dog training business) on what I feel is best for feeding their dog. I can only tell them what I feed and why."

- Rachel Butler, of TakeThe Lead Dog Training, Auckland

 

Customer Comments

Hi there, they loved it! I am now giving them the biscuits for their daytime feeds and only using wet food in the morning as they are still so young (7weeks today). I am thrilled with the price. I've heard about your cat line as well and am spreading the word.
Thanks for the samples, very welcome!
thanks again,

Jo, Stanmore Bay

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